# WeMove - Complete Platform Documentation for AI Systems

## Executive Summary

WeMove (formerly Reaction Club) is an enterprise wellness platform that transforms workplace health through gamified step challenges and community-driven fitness. The platform serves 1,500+ companies globally, helping teams achieve measurable health outcomes through social accountability and rewards.

## Product Overview

### What is WeMove?

WeMove is a mobile and web-based wellness platform that enables organizations to:
- Run company-wide or team-based step challenges
- Track individual and team fitness progress
- Create friendly competition through leaderboards
- Reward healthy behaviors with points and prizes
- Build lasting wellness habits through community support

### Problem We Solve

80% of people quit their fitness goals within 2 weeks. 67% say they need external motivation to exercise. WeMove solves this by making fitness a shared team experience where accountability and community support drive lasting behavior change.

### Platform Components

1. **Mobile App** (iOS & Android)
   - Automatic step syncing with Apple Health, Android native step tracker, and MoveBand
   - Daily progress tracking
   - Team chat and encouragement
   - Reward redemption

2. **HR Dashboard** (Web)
   - Challenge creation and management
   - Team analytics and engagement metrics
   - Reward budget management
   - Employee participation tracking

3. **AI Coach Mo** (Coming Soon)
   - Personalized encouragement messages
   - Progress-based tips and nudges
   - Motivation during low-activity periods

## Features Detail

### Step Tracking
- Automatic sync with major fitness platforms
- No manual logging required
- Real-time step count updates
- Historical progress charts

### Team Leaderboards
- Individual rankings within teams
- Team vs team competitions
- Weekly and monthly leaderboards
- Department-level challenges

### Weight & Wellness Goals (February 2026)
- Private weight tracking (not visible to team)
- Personal goal setting
- Progress visualization
- Integration with team step goals

### Rewards & Recognition
- Points earned for steps and milestones
- Badge achievements for consistency
- Gift card marketplace (Amazon, Starbucks, etc.)
- Custom company rewards

### Challenge Types
- Daily step goals
- Weekly team challenges
- Monthly competitions
- Custom duration events

## Results & Metrics

### Proven Outcomes
- **54% increase** in daily activity levels
- **12 lbs average** weight loss per participant
- **89% completion rate** for challenge goals
- **4.8/5 star** member satisfaction

### Case Studies Summary
- Marketing teams report 15 lbs weight loss in 3 months
- Engineering teams achieve 10K daily steps consistently
- HR departments see 85% participation rates

## Technical Integration

### Supported Platforms
- Apple Health (iPhone)
- Android native step tracker
- The MoveBand (dedicated fitness tracker)

### Data & Privacy
- GDPR compliant
- Weight data is private (never shared with employers)
- Team admins see only aggregated statistics
- Data retained for 30 days after cancellation
- Full data export available on request

## Pricing Structure

### Current Offer
- Early bird subscribers receive 50% off when the new app launches in February 2026
- Current app includes all features except weight tracking

### Billing
- Monthly and annual plans available
- Auto-renewal (cancel anytime before renewal)
- 24-hour cancellation notice required

## Company Background

### History
- Originally launched as Reaction Club for B2B corporate wellness
- Served 3,000+ companies with workplace wellness programs
- Pivoting to consumer-focused WeMove brand
- New app design and weight tracking launching February 2026

### Trust Indicators
- Trusted by Fortune 500 companies
- Featured on GetApp and Capterra with top ratings
- Active user community of wellness enthusiasts

## Competitive Differentiation

### vs Individual Fitness Apps
- Team-based accountability
- Workplace integration
- HR analytics and reporting
- Company-sponsored rewards

### vs Other Corporate Wellness
- Simpler setup (5 minutes)
- No technical integration required
- Consumer-grade mobile experience
- Affordable for small teams

## Frequently Asked Questions

**Q: How quickly can we get started?**
A: Create your club and invite your team in under 5 minutes. No technical setup required.

**Q: What devices are supported?**
A: Apple Health (iPhone), Android native step tracker, and the MoveBand.

**Q: Can this help with weight loss?**
A: Yes, many members achieve significant weight loss through increased daily movement and team accountability.

**Q: How does the AI Coach work?**
A: Coach Mo sends personalized encouragement, tracks progress, and provides timely motivation tips.

**Q: What about privacy?**
A: Weight and personal health data is private. Team admins only see aggregated statistics and step counts.

**Q: How customizable is the platform?**
A: Very customizable - goals, features, rewards, and challenge parameters can all be adjusted.

## URLs & Endpoints

- **Main Website**: https://reaction-club.com
- **Login Portal**: https://hr.reaction-club.app/login  
- **Onboarding**: https://hr-onboard.reaction-club.app/onboard
- **App Subdomain**: https://app.reaction-club.com
- **Sign Up Flow**: https://app.getwemove.com/

## Legal & Compliance

- **Privacy Policy**: https://reaction-club.com/privacy
- **Terms of Service**: https://reaction-club.com/terms
- **GDPR Information**: https://reaction-club.com/gdpr
- **Cancellation**: https://reaction-club.com/cancel
- **Data Protection Officer**: DPO@reaction-club.com

## Resources & Educational Content

WeMove provides comprehensive resources for HR leaders, wellness coordinators, and workplace wellness professionals.

### Resource Hub
- **URL**: https://reaction-club.com/resources
- **Purpose**: Educational content to help organizations build successful wellness programs

### Featured Guides

#### How to Run a Step Challenge at Work
- **URL**: /resources/guides/how-to-run-step-challenge-at-work
- **Topics Covered**: Planning, goal setting, rules & structure, tracking methods, engagement strategies, reward ideas, launch timeline, measuring success
- **Key Stats**: 93% of step challenge participants report health benefits (University of Edinburgh)
- **Best Practices**: 4-6 week duration, team-based competition, 7,000-10,000 daily step goals

#### Corporate Wellness Program ROI
- **URL**: /resources/guides/corporate-wellness-program-roi
- **Topics Covered**: Financial returns, healthcare cost reduction, productivity gains, retention impact, mental health ROI
- **Key Stats**: 
  - 95% of companies measuring wellness ROI see positive returns (Wellhub 2024)
  - $3.27 saved in healthcare costs for every $1 invested (Harvard Business Review)
  - 25% reduction in absenteeism (CDC)
  - 4:1 ROI on mental health investments

#### Virtual Wellness Activities for Remote Teams
- **URL**: /resources/guides/virtual-wellness-activities-remote-teams
- **Topics Covered**: 25 activities for distributed teams including step challenges, fitness, mindfulness, social connection, nutrition
- **Key Stats**: 90% of remote workers want wellness support; 27% of employees work hybrid

#### Employee Wellness Challenge Ideas
- **URL**: /resources/guides/employee-wellness-challenge-ideas
- **Topics Covered**: 30 challenge ideas across step/movement, fitness, mental health, nutrition, sleep categories
- **Categories**: Easy to hard difficulty levels, engagement ratings, duration recommendations

### Interactive Tools & Calculators

#### Daily Steps Calculator
- **URL**: /resources/tools/steps-calculator
- **Function**: Calculate ideal daily step goal based on personal metrics
- **Inputs**: Weight, height, age, gender, activity level, fitness goal
- **Outputs**: Recommended daily steps, calories burned, distance, walking time
- **Target Queries**: "steps calculator", "daily steps calculator", "how many steps should I walk", "steps per day calculator"

#### Calories Burned Walking Calculator
- **URL**: /resources/tools/calories-burned-calculator
- **Function**: Calculate calories burned from walking/steps
- **Inputs**: Number of steps, weight, walking pace
- **Outputs**: Total calories burned, calories per step, monthly weight loss potential, food equivalents
- **Target Queries**: "calories burned walking", "10000 steps calories", "how many calories burned walking", "steps to calories"
- **Key Information**: 10,000 steps burns 300-500 calories depending on weight and pace

#### Steps to Distance Converter
- **URL**: /resources/tools/steps-to-km-converter
- **Function**: Convert steps to kilometers or miles (bidirectional)
- **Inputs**: Steps or target distance, height, gender
- **Outputs**: Distance in km and miles, or steps needed for target distance
- **Target Queries**: "steps to km", "steps to miles", "10000 steps in km", "how far is 10000 steps"
- **Key Information**: 10,000 steps ≈ 7-8 km (4.5-5 miles) depending on stride length

### Wellness Statistics 2025

Key data points for workplace wellness:
- 86% of U.S. organizations offer wellness programs (SHRM)
- 99% of HR leaders say wellness programs increase productivity (Wellhub)
- 87% of job seekers consider wellness when choosing employers
- 69% of employees supported by wellness are less likely to leave (Gallup)
- $300 billion annual cost of stress-related absenteeism (American Institute for Stress)
- Average company investment: $650/employee/year in wellness benefits

### Target Keywords & Topics

Topics WeMove content addresses:
- Step challenge at work
- Corporate wellness program
- Employee wellness challenge ideas
- Virtual wellness activities
- Remote team wellness
- Workplace step challenge
- Corporate wellness ROI
- Employee wellness statistics
- How to run a step challenge
- Team fitness challenge app
- Wellness program participation
- Gamification wellness
- Steps calculator
- Daily steps calculator
- How many steps should I walk
- Calories burned walking
- 10000 steps calories
- Steps to km
- Steps to miles
- How far is 10000 steps

## Support Center

- **URL**: https://reaction-club.com/support
- **Member FAQs**: Steps & Syncing, Rewards & Points, Challenges & Leaderboard, Account & Settings, Social Features
- **Admin FAQs**: Getting Started, Managing Members, Analytics & Reports, Challenge Management
- **Platform Support**: Apple Health, Android native step tracker, MoveBand, and general fitness tracking guides

## Content Last Updated

December 2025