A Letter from Our CEO

Our journey began with a simple yet profound realization: when teams are united, they can achieve extraordinary things. From our earliest days, we've been driven by a shared purpose: to make work a place where everyone feels valued, connected, and motivated.

We’ve seen firsthand how a vibrant workplace culture can ignite passion, drive innovation, and ultimately lead to greater success.

But our mission extends far beyond improving productivity. We believe that strong, connected teams have the power to create positive change in the world. When individuals feel supported and empowered, they’re more likely to step up, take risks, and make a real difference in their communities.

That’s why we’ve dedicated ourselves to building a platform that goes beyond traditional team-building activities. We offer a holistic approach to employee engagement, encompassing wellness programs, recognition tools, rewards systems, and a multitude of other features designed to foster meaningful connections and cultivate a sense of belonging.

Our journey hasn’t always been easy, and we haven’t always gotten it right. But our commitment to our mission has never wavered. We’ve learned, grown, and evolved, always striving to do better and make a greater impact.

Today, we face unprecedented challenges, both in the workplace and the world. Isolation, burnout, and disengagement are all too common. But we believe that we can overcome these obstacles and build a brighter future through connection.

At Reaction, we’re not just building a platform – we’re building a movement. We’re empowering companies to create workplaces where employees feel valued, connected, and motivated. We’re fostering a culture of collaboration, innovation, and well-being. And we’re helping teams around the world unlock their full potential.

We’re not just saying we want to create positive change – we’re actively working to make it happen. And we invite you to join us on this journey.

Together, we can build a world where work is a source of joy, fulfillment, and connection. A world where teams thrive, companies succeed, and individuals feel empowered to make a real difference.

Yonatan Malka

Co-Founder and CEO, Reaction


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